What is On-Page SEO?
There are two main types of SEO efforts:
- On-page SEO and
- Off-page SEO
Off-page SEO efforts are done outside of your web pages. This includes the creation of backlinks or links from external sites linking back towards specific pages of your website. Off-page SEO creates a universe of interlinked pages both from your site and around partner sites, strengthening the connection between your links.
On-page SEO, on the other hand, points to all efforts done on the actual pages of your site. This accounts to more than 70% of the efforts done by a typical SEO team. This type of SEO includes:
- Creation of unique, compelling and useful text content with special emphasis on relevant keywords related to your topic
- Tagging of headers and sub headers as H1, H2, H3 and H4
- Organizing your link structure so that it is in a logical and easy-to-use manner
- Checking if you don’t have 404 or dead-end links
- Creation of your robots.txt and your Search Engine readable sitemap (of course, you also need your normal sitemap)
- Establishing 301 redirects to new pages or reformatted URL’s so that users are always directed to the right content
- Proper tagging of multimedia content such as videos and images for better visibility to Google
There are so many things you can do to your page to make it rank higher in your Google search, but please keep in mind that over-optimization will be penalized especially with the roll out of Google Hummingbird. Do not abuse these practices.
Keywords and 2014 SEO – is it still worth it?
Yes, keywords are still important for 2014 SEO efforts, but they are not as important as they were two to three years ago. Why is this? It is because Google is now trying to understand the intent of why you are searching for something. It does not limit itself to the actual keywords used by a person.
Give this a try by searching for online women’s running shoes today. You will notice that the first 5 returns of Google do not just concentrate on these keywords. Other keywords are given importance, too, because Google believes they are related:
- Athletic shoes
If you use your keywords smartly and moderately (and not stuffing them into your pages mindlessly), then you should look forward to your SEO ranking rising in 2014.
Important SEO tips for 2014
Improve your ranking this coming 2014 with the help of the following On-page SEO tips:
- Include important keywords in the first three to five words of your permalink
- Start your post title with a keyword
- Link out to reputable sites like CNN, educational sites like the MIT site or industry favorites like Stack Overflow
- Include your important keywords in the first 100 words of your post
- Check your site’s loading speed (try Pingdom) to ensure that Google (and your actual readers) can quickly access the information in your pages. Do this by minimizing scripts and optimizing images for web display.
- Create longer content that is broken into subsections. Make sure your content makes sense, though.
- Never forget your social media sharing buttons at the start and/or at the end of your post. Social media ranking is now considered in your Google points.
- Include synonyms or related keywords to your main keywords so that Google can also classify you under the “Related searches” section it displays at the bottom of the first page of hits.
These are just a few of the most helpful things you can do within your pages but these alone can also significantly boost your search engine ranking. Remember to not abuse these and just use them as intended so that your site can steadily climb up the Google rankings. Keep in mind that the more helpful your pages are, regardless of the goals of your site, the higher you will rank in Google’s eyes.